From Grit to Greatness: The Spirit of the 2025 Calgary Stampede sent

Celebrating Our City, Our Roots, and a Record-Breaking Stampede

The 2025 Calgary Stampede has been nothing short of legendary. From the moment the gates opened, Calgarians and visitors from around the world came together to celebrate our western heritage, community spirit, and the journey that defines us all—from grit to greatness.

Here are just a few fun facts and standout stats from this year’s Stampede:

🎟️ 1,470,288 attendees—falling short of last years record by only 7,665!
🌞 193,033 people visited the grounds on Community Day alone—second highest single day record!
🐴 $3.84 million raised at the chuckwagon canvas auction this spring—up $725,000 from 2024.
📈 With venues packed and premium events sold out, the 2025 Stampede is on track to break records and bring in over $280 million in economic impact.

But this year’s Stampede is about more than numbers. It’s about a theme that speaks to who we are as a city:

“A Journey of Grit to Greatness” isn’t just a slogan—it’s Calgary’s story.

From our ranching roots and railway past to our energy leadership and innovation hubs, Calgary has always been a place where hard work, resilience, and vision create opportunity. This theme is a reminder of the perseverance that built this city—and the people who continue to shape it.

We’ve weathered economic downturns, a global pandemic, and growing pains as our city evolves. Through it all, we’ve stayed grounded in our values, rooted in community, and focused on a better future for all Calgarians.

Our Western Heritage Still Matters

The Stampede is more than a party—it’s a celebration of the grit, generosity, and neighbourly spirit that define Calgary. It reminds us that no matter how much we grow or change, we must never lose sight of and never forget our roots:

🤠 The importance of hard work, hospitality and resilience.


🌾 Our connection to the land and those who steward it.


🏙️ Our duty to build a future worthy of our past.

💪🚀 The belief in opportunity and vision for something greater.

As we continue to grow into a diverse and dynamic city, we carry forward the legacy of the pioneers and builders who came before us, while opening our arms to new traditions and new voices.

Whether you spent your Stampede flipping pancakes, cheering at the rodeo, or just soaking up the energy with friends and neighbours—thank you for being part of what makes this city great.

Let’s keep the spirit and optimism going—because Calgary’s journey is far from over.

From grit to greatness—we’re just getting started.

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